TuaTerra
The brand created by Tritone's branddigital unit, at the invitation of Urbplan, with the aim of renewing its presence in the market and marking the beginning of a new cycle of management and internal processes at the company.
Service
Immersion and Construction of a new Naming and Branding
Client
yourland
Year
2018
Tua Terra is one of the industry leaders for urban development, building planned and residential neighborhoods. The naming and logo translates a brand connected to the business objectives for offering new subdivisions. The sinuous shape brings strength to the organic element “Earth” and reinforces the continuous line of your terra language, a strong mark in aesthetics and perfect verbal language.
The Tag Line
In addition to the new brand and identity, it was important to reinforce it with a tag line so that investors would understand the company's commitment to valuing their investments. Thus was born "Your Land. Transforming land into value".
